"That's Original!: Create Clever, Proprietary Titles and Content" with Sam Horn

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Description

Louis Nizer said, "No speech is good without an original thought." Agreed. Yet how do we generate fresh material that pleasantly surprises our audiences and readers? Sam has a step-by-step strategy for creating clever titles, proprietary content, insightful examples, and humorous stories that make our presentations and books stand out. This will be a "hands-on" session. Have paper and pen ready because we'll be brainstorming and mind-mapping your proposal, manuscript, or talk.

You will learn how to:
  • Generate clever titles
  • Develop proprietary content
  • Package ideas so they're easy to remember
  • Add originality to your insights
  • Mindmap your material to increase its creativity
  • Make ideas action-oriented so readers/listeners are inspired to follow up and put these suggestions into practice.
  • Wordsmith your language so it's crisp and impressive
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