Description
Some of the things you will learn:
How to select the right topic and connect it to solving a problem that individuals and organizations will pay handsomely for.
How to market and sell yourself to major corporations for substantial fees... including all of the scripts and delivery techniques that work.
How to set your speaking fees based on your speaking skills and value proposition
How to market to the 400 major speakers bureaus that have the power to book you at corporate conventions.
How to create a multidimensional marketing machine for your speaking business using the Internet, Telemarketers, Broadcast Faxing, and Direct Mail Campaigns
How to gain national recognition as a topical expert by writing articles and columns for magazines and trade journals
How to create CD, cassette, and video albums that make money while you sleep
How to conduct, market and sell hundreds of thousands of dollars in training over the telephone with less than 2% overhead
How to conduct, market and sell your own international private coaching program in person or over the telephone.
How to create ongoing lead generation systems for your speeches, seminars, workshops, coaching programs, consulting services and CD, tape, and video albums
How to build an email database of 100,000 people who are interested in personal and professional development within the next 12 months... and construct a system to contact them every 7 days.
What markets to target first... and exactly how to reach and sell them
How to run a successful speakers office from A to Z
How to set up and operate your credit card processing account... and the single most important thing you need to know about them. (Which they never tell anyone until it's too late)
Why you should balance your speaking business between the corporate and public market's to minimize cash flow problems... and how to build and sell to both.
How to create the right business cards, brochures, letterhead, article reprints, presentation folders, and testimonial letters to help you sell your speeches and products.
What you need to know about creating a demo video of your speeches that sells YOU
Everything you need to know about copyrights, trademarks, and the legal aspects of the speaking business
A step by step system of creating a board of advisors to guide you and your business through the endless sea of smoke and mirrors in the speaking business
How to write sales copy that sells
How to sell over thousands of dollars of books, tapes, and video's from the platform... using techniques from many of the highest paid speakers in the world. And the secret to how Bill Gove and I grossed $127,000 for a 45-minute speech.
How to sell your first book. The step-by-step process of how to pre-sell hundreds, if not thousands, of copies before you ever write a single word.
How to create pre-program surveys and questionnaires to present to your clients before your presentation... and how to use this information to customize every presentation that you deliver.
How to break into the very lucrative Network Marketing Profession. (An International market of over 30 million people!)
How to use the Internet to build a six-figure income in addition to your speaking, training and consulting fees.
And more. |